On June 14, 2004, Cartoon Network launched a new look with a new logo which replaced the one which had been used since the network was launched almost 12 years earlier. The new logo is made up of two cubes with the network initials, C and N, written on them, with the full name underneath. The development of the new identity was led in-house, with Animal Logic in Sydney, Australia creating new 3D-animated graphics and IDs.