the era of trade liberalization and
globalization, information about the global
comparative advantage pattern can be
invaluable to designing development
strategies at both national and farm level.
Exploiting comparative advantage enables an
economy to reap gains from trade. The study
will look into the issues facing basmati
exports regarding its competitiveness in the
world and in major export destinations to
sustain the competitiveness. It is hoped that
this paper thus will be decent addition in the
knowledge for design efficient strategies for
exports competitiveness of basmati rice of
Pakistan. The study of export performance,
especially for country like Pakistan with
serious external imbalances, is essential for
economic decision-making and might prove
crucial for the choice of policies aimed at
addressing these imbalances and foreign trade
deficit. Export performance by developing
countries is highly diverse. Its patterns differ
significantly by country and region and but
the countries are rapidly expanding export
earnings by improving export structures from
products to high-technology and high-skill
products (Lall, 2000). It is necessary to
identify markets in which Pakistan’s Basmati
rice have comparative advantage, and
therefore they have prospects for further
development to deal with new opportunities
and threats lie in marketing at domestic and
overseas markets in basmati rice.