We believe that it is important to create a unified sciousness among our staff. The JAL philosophy has been established as a mindset, a set of values or an attitude that everyone working on JAL services and products should share have in their minds. This makes it possible for all of our employees to stand together behind our judgments and actions, as we work together to continue to provide the best service to our customers, increase our corporate value, and contribute to the betterment of society.