Moreover, there are likely individual differences or traits that moderate this process. In particular, some individuals are more adept at visually imaging objects and events (Brown 1968). These high visual imagers are better able to call to mind previous experiences from long-term memory and to virtually reexperience them in their mind’s eye (McKelvie and Demers 1979; Nouchi 2011). As such, we would expect low visual imagers to be less likely to generate olfactory memory templates in response to scent exposure, unless they also have access to an external picture of the odor referent. Hence, pictures should be more likely to enhance the response to olfactory cues of low (vs. high) visual imagers. High visual imagers, on the other hand, are more adept at mental visual imaging and thus should be less reliant on external pictorial inputs for their response to odor cues. Please see figure 1 for the conceptual model that reflects our theorizing