Explain how the market structure and demand differ for business markets
compared to consumer markets.
Answer:
The business marketer normally deals with far fewer but far larger buyers than
the consumer marketer does. Further, business demand is derived demand—
it ultimately derives from the demand for consumer goods. Many business
markets have inelastic demand; that is, total demand for many business
products is not affected much by price changes, especially in the short run.
Finally, business markets have more fluctuating demand. The demand for
many business goods and services tends to change more—and more quickly—
than the demand for consumer goods and services does