Contact – point of discovery, less or limited information of your products, services or brandLead - anyone who reads or hears an ad, looks at a brochure or encounters some other type of promotion is a suspect
Prospect - someone who pays attention to your promotion or pitch
Customer – those who purchased your products or used your services
Client – those who have purchased and used your services more than once
Supporter – customers who are satisfied with your products and servicesAdvocates – these are your walking billboards. They truly believe in your brand, product and service that they actually help sell and promote what you have to offer thru referrals and word of mouth (WOM)