In 2008, to create a report for Congress, the US Federal Trade
Commission subpoenaed information from 44 food and beverage
companies on marketing practices and expenditures in the United States
for 2006. Beverage companies spent US$492 million on youth-directed
efforts, with 96 per cent of that amount directed to adolescents.
Nearly $90 million was spent on teen-directed packaging and
in-store marketing for carbonated beverages, by far the largest in-store
expenditure. It represented 46 per cent of all youth-directed expenditures
for packaging and in-store marketing.