Apparently, the commercial struck a raw nerve and several people felt the ad insultsusers of other brands.
"I don't like the ad. It implies whoever doesn't use an iPhone should feel ashamed. I don't know whether it's normal in other countries but I'm not familiar with such aconcept [of advertising]," wrote aoikotori, a pantip.com poster.
DTAC, which has a support team browsing through pantip.com to help its customers, apologised to the poster, saying the campaign only tried to encourage customers who are planning to change their handsets to consider the offer
A few posters of the same thread also mocked DTAC for asking users to register their SIMs as required by regulators by using its Android app, a rival operating system of iPhone’s iOS.