the five-week data collection yielded 402 usable data records. in table 1,62% reported that they were thai and the rest that they were non-thai. according to table 2,profiles of the thai and non-thai readers are nearly identical. as such,we described the combined profile as a complete picture. about 4 in 10 samples were male. 72% were between 21-30 years old. the majority 92% had eared at least a college degree. a slight difference between the two profiles is that 7 in 10 of thai samples worked in the private sector while the same proportion of non-thai subjects were still students