Start of introduction of first FSC® certified cardboard in Japan
The Kao Group began to introduce FSC® certified cardboard for the first time in Japan in 2016. This certification is from the Forest Stewardship Council and given to paper and wood products that use forest resources from properly managed forests that incorporate considerations for conservation of rain forests and biodiversity.
Kao has incorporated FSC® certified paper as the backing paper for packaging with a thin film cover. However, about half of the paper and pulp that we purchase worldwide is used in cardboard. Including FSC® certified cardboard will greatly increase the environmental considerations of our business activities given the high volume of cardboard use.
The new FSC® certified cardboard is being introduced in stages starting in March 2016. At the end of 2016, we plan to use about 50% FSC® certified cardboard in the cardboard we use globally.