Choose and train interviewers. You’ll probably do best with people who are good interviewers or who are members of the community and are trusted by those they’ll be interviewing. The ideal is to find interviewers who fit both criteria, if possible. These folks don’t have to be experts or professionals, but they should be comfortable with others, be able to think on their feet, and have a good understanding of how to put people at ease and get information from them. In addition, even if they’re trained in interviewing skills, interviewers should be familiar with the community readiness model, so they understand the kinds of answers to probe for. (See Chapter 3, Section 12, Conducting Interviews, and Chapter 3, Section 15, Qualitative Methods to Assess Community Issues, as well as Chapter 40, Section 3, Obtaining and Using Feedback from Participants, for skill-building information on interviewing.)
Choose and train scorers. Since the scoring of the assessment is quite specific, scorers need both to be trained to score it correctly (see the details on the scoring procedure and training of scorers below), and to have a good understanding of the community readiness model in general