Pricing strategy
In the hotel branch there is an overall tendency to consider the competitive offers as
well as the degree of acceptance by the customers when planning a pricing strategy.
Foundations will follow this tendency.
Foundations’ services are priced at parity with or at a slight premium over competitive
offerings. Extensive promotional activity, including daily and holiday specials, help to
ensure that customers perceive that they are receiving higher quality products and
prompt, courteous service in exchange for the slight premium in price.