Small Business > Business Communications & Etiquette > Business Communication Methods
Advantages of Technology-Based Communication
by Mark Applegate, Demand Media Google
Technology can provide a useful competitive advantage for a small business.
Technology can provide a useful competitive advantage for a small business.
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Communication is key in a small business. Whether communicating with your customers, contacting your vendors or sharing relevant information about your business, your information must come through in an accurate and preferably winsome way. In a technologically focused business climate, technology is an important facet of your ability to communicate. There are several advantages to using technology over more traditional means of communication.
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True Cost of Ownership
The true cost of technology to communicate when you compare it with much slower means of communication such as mail delivery is relatively low. As technology continues to be standardized and made more efficient, the cost of using it in communication continues to decline. While the actual cost of a traditional communication method such as mailing a letter may be very small, the actual cost in lost efficiency and misplaced letters should be considered carefully. In a small business, some things can wait, while others simply cannot.
Efficiency
When communicating with technology, you can find and deliver data to your employee or customer anywhere. When you need to contact your employee on the field, you can text message or email his smartphone or tablet both simple and complex information rather than he being forced to wait until he arrives back at your facility to receive it. With the high-quality digital still and video cameras available, you can provide pictures or video quickly and in very high resolution to help your employee complete a task. A customer can get real-time information as to the status of an appointment and can communicate needs in a prompt manner. She can also provide helpful feedback quickly so you are able to fill her need quickly and efficiently.
Related Reading: Disadvantages of Business Communication Technology
Documentation
Technology has made documentation and archiving of communication quick and easy. With the use of databases and inexpensive storage, you can save emails and other communications and can query them as needed for future use. Compare that with filing paper copies in an immense array of expensive file cabinets to attempt to archive later and it is easy to see a cost and efficiency savings in documentation. The required space to store cabinets and the employees to find the data, not to mention the gradual degradation of ink on paper, makes traditional means of documenting communication quite challenging and inefficient.
Other Advantages
With technology, you can have live video conversations with people in multiple countries using simple webcams and a teleconference service, an option much more efficient and less expensive than flying all involved parties to a central location to meet. You can communicate new products or services to people throughout the world -- in real time using social media -- who can purchase your goods at any hour on your website. You are in effect open 24 hours a day to anyone on Earth with internet access using eCommerce technology. These customers can browse your FAQ links to answer questions until a live adviser is available to assist. Inexpensive or free language translation is available on the internet on sites like Google Translate, which help bridge cultural communications' hurdles to facilitate worldwide customer service.
Small Business > Business Communications & Etiquette > Business Communication MethodsAdvantages of Technology-Based Communicationby Mark Applegate, Demand Media GoogleTechnology can provide a useful competitive advantage for a small business.Technology can provide a useful competitive advantage for a small business.Related ArticlesAdvantages & Disadvantages of Information & Communication TechnologyThe Advantages of Technology in Business CommunicationWhat Are the Advantages of Information Technology in Business?Role of Technology in Business CommunicationFour Different Types of Business AttireHow to Split Excel Data Into Two ColumnsCommunication is key in a small business. Whether communicating with your customers, contacting your vendors or sharing relevant information about your business, your information must come through in an accurate and preferably winsome way. In a technologically focused business climate, technology is an important facet of your ability to communicate. There are several advantages to using technology over more traditional means of communication.Ads by GoogleImprove English For Free100% Free English Course Online. 7 Days. Audio & Video. Sign Up!www.deepenglish.com/LearningEnglishTrue Cost of OwnershipThe true cost of technology to communicate when you compare it with much slower means of communication such as mail delivery is relatively low. As technology continues to be standardized and made more efficient, the cost of using it in communication continues to decline. While the actual cost of a traditional communication method such as mailing a letter may be very small, the actual cost in lost efficiency and misplaced letters should be considered carefully. In a small business, some things can wait, while others simply cannot.EfficiencyWhen communicating with technology, you can find and deliver data to your employee or customer anywhere. When you need to contact your employee on the field, you can text message or email his smartphone or tablet both simple and complex information rather than he being forced to wait until he arrives back at your facility to receive it. With the high-quality digital still and video cameras available, you can provide pictures or video quickly and in very high resolution to help your employee complete a task. A customer can get real-time information as to the status of an appointment and can communicate needs in a prompt manner. She can also provide helpful feedback quickly so you are able to fill her need quickly and efficiently.Related Reading: Disadvantages of Business Communication TechnologyDocumentationTechnology has made documentation and archiving of communication quick and easy. With the use of databases and inexpensive storage, you can save emails and other communications and can query them as needed for future use. Compare that with filing paper copies in an immense array of expensive file cabinets to attempt to archive later and it is easy to see a cost and efficiency savings in documentation. The required space to store cabinets and the employees to find the data, not to mention the gradual degradation of ink on paper, makes traditional means of documenting communication quite challenging and inefficient.Other AdvantagesWith technology, you can have live video conversations with people in multiple countries using simple webcams and a teleconference service, an option much more efficient and less expensive than flying all involved parties to a central location to meet. You can communicate new products or services to people throughout the world -- in real time using social media -- who can purchase your goods at any hour on your website. You are in effect open 24 hours a day to anyone on Earth with internet access using eCommerce technology. These customers can browse your FAQ links to answer questions until a live adviser is available to assist. Inexpensive or free language translation is available on the internet on sites like Google Translate, which help bridge cultural communications' hurdles to facilitate worldwide customer service.
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