the beer company Veltins strongly protects the environment and therefore engages in recycling and resource efficiency. Since 1966, the brewery has used its own purification plant. Moreover, they reuse labels,cartons and glass. Barley malt, which is a byproduct when brewing beer,is used as high quality animal feed. Also,like many other companies, Veltins uses modern technology in order to save energy and reduce emissions and water consumption. In addition, the brewery sponsors nature conservancy projects in local areas as well