The survey was distributed to 29 students in the Boston area, specifically at Emerson College.
Respondents were asked a variety of questions related to their shopping habits, personal likes/dislikes in
clothing company, and what sort of qualities determine the popularity of one brand over another. The
results from the survey show that respondents were rather neutral towards Uniqlo as a company, with
the overall evaluation of the Top 2 Box % at 41% and a mean score of 3.41; however, 66% of
respondents said that they would consider shopping at Uniqlo if it were to have a location in Boston.
Based off of the mean scores found in the survey, the FGI conducted, and the additional
information that was discovered through the research study, the team as a whole recommends that