The overall objective of the research is to find out the influence of service quality on competitiveness. In order to evaluate service quality, passengers of the national carrier were asked questions pertinent to five different dimensions of service quality. Regression analysis revealed a significant positive influence of service quality on competitiveness. This shows that in order for an organization to attain market competitiveness, it will have to focus its energies on improving its service quality. Failure to focus on service quality can seriously harm the competitiveness of a business organization