You are members of the creative team
at alpha.
1 Prepare an advertising campaign
for one of the products or services.
use the Key questions on the right
to help you.
2 Present your campaign to the
management of the company
concerned. When you are not
presenting your campaign, play the
role of the company’s management.
Listen and ask questions.
3 use the assessment sheet below to
choose:
a) the best campaign concept
b) the most effective presentation.