The opportunity.
-Values of consumers turned attention to a meal with a good taste. Decorated with beautiful dishes.
-A person's lifestyle has changed since becoming a constraint on da Hill life. Make dining out behavior is likely higher.
-Restaurant service with a full Cup of coffee with food, drinks and live jazz music genre, there are also less.
-Yi Peng Festival in Chiang Mai is a place where comfort and convenience are the most popular ones and a cultural opportunity to market roads is higher than general store during the Loy krathong Festival.