Logistics is an
organization, planning, managing, and a performance of the goods flow – beginning with its development and
purchase, ending with production and distribution, according to the final customer – in such way that all
requirements of the market are met at minimum costs and minimum capital expenditure. Poliacikova (2007)
considers logistics to be an element of distribution, which is focused on optimization of total distribution costs, as
well as the quality of customer service, related to the whole process from placing the order, through storage, supply
management and handling, to final shipment to the consumer.