Yes music icon Psy has been named the tourism ambassador for Korea thanks to his incredibly successful hit Gangnam style, but the Psy saturation is so high that he seems to have become a spokesman for every product under the sun.
The global phenomenon of Korean popular culture, known as the “Korean wave” has brought international attention to the country but don’t stereotype it into another “shrimp on the barbie.” There’s more to South Korea than Gangnam.