Blacks are generally at increased risk for tobacco-related diseases, and our data suggest that this risk is heightened within a subset of Blacks youth who identify with the hip hop crowd identity. Specifically, young people who identified with hip hop peers were more likely to be current smokers and have friends who smoke while also being less likely to have anti- tobacco attitudes. Distinct images, role models and social norms likely influence different peer crowds. Without understanding these distinctions, programs may find it difficult to reach those who are most at risk. Our results suggest that care may need to be taken not to inadvertently alienate high-risk youth by developing health communications targeted too generally or inappropriately toward low-risk peer crowds.