Our research points to several interesting areas for future research. For instance, it would be interesting to understand how Facebook use affects other consumer behaviors that are not related to self-control. Consumers use social networks to fulfill a variety of social needs including self-expression and self-presentation. Many of these same needs underlie the decision to purchase luxury brands and affect how consumers respond to messages promoting image versus quality. Consequently, future research may want to examine how browsing Facebook affects consumers’ desire for luxury brands. Additionally, since we did not examine how social interactions on a social network influence behavior, it would be interesting to explore how different types of social interactions on social networks influence self-control and related behaviors. Does posting on a social network have the same effect on self-esteem and self-control as simply browsing the website? The findings of such research likely would depend on the nature of the interaction, but it would be interesting to see whether interacting with friends intensifies or mitigates the effect of simply browsing social networks. Relatedly, future research may want to examine the kinds of information people present to strong versus weak ties in offline versus online environments. Are people more likely to boast when they are instant messaging with close friends compared to when they are having similar one-to-one conversations offline? Finally, it would be interesting to explore the persistence of the effect of browsing Facebook overtime. Although study 5 suggests that the effects of Facebook use on self-control are not merely ephemeral, a deeper examination of how long these effects last is an interesting avenue for future research. We hope these and related ideas encourage