Trust. In the online shopping, companies with online sales services thorough their websites focus on the customer trust and online purchasing experience. In traditional shopping, customer trust depends on the salesperson and company image whereas in online shopping, it depends on the reaction of buyers, their e-commerce experience and purchasing style, according to Kim, Ferriand and Rao (2008). Trust is a relationship of exchange between the uncertainty, sensitivity and commitment, according to Jarvenpaa, Noam, and Vitale (2000). Trust is also considered in connection with the communication, commitment, satisfaction and relationship marketing theories, according to Flavian and Guinaliu (2006).