Economic Political Technological Socio-cultural Recommendations Modern Day Toyota competition exporting to the US 'buy American' had to find a competitive advantage Research and Development hybrid technology and alternative fuels Competition personal mobility robots P E T S safety technologies VSC Lateral Slip Control Hybrid Technology engineering gap in market Prius most fuel efficient car sold in USA 2007 first mass produced hybrid 1997 impact on popular culture 'Hollywood's latest politically correct status symbol'
- Washington Post 2002 Toyota Central R&D Laboratories Ford's Reponse 2004 Escape Hybrid SUV first american built hybrid 32 mpg (approx) similar to an Audi A3 lack competitive fuel consumption hinders market position Current Research hydrogen fuel cells future of the motor industry recent issues 'sticky' accelerator peddle vehicle sales down 4.4% vehicle production down 3.4% Strategic shift Recession 2009-2010 Japan still the main production hub Emerging and Frontier Markets Toyota strategy indicative of economic macroenvironment USA still profitable, sales down Crude Oil and Gas (Petrol) Prices Commodities Decreased cost from recession US Federal Income Tax Credit of up to $3400 for hybrids Housing market stagnation Second mortgages for finance Steel and Aluminium Prices Steel Aluminium Strengthening Yen Ford vs Toyota Exchange Rates, Yen-Dollar Support and assistance of Japanese government Tax breaks for Toyota's production, Indiana, USA Market Leader Product Range Importance of PETS analysis analysis of the external environment Product Recalls Competitors Fined $16.375 million and recall related costs $1.93bn green innovation customer care consumer loyalty diversification (markets & products) 日本人 日本人 日本人 日本人 hybrid R&D and fuel alternatives maintain european foothold pursue growth in emerging markets US Protectionist Caps Emission standards legislation Tarrifs in Australia (10%-5%) Contributions towards sustainable development CSD "creating a prosperous society and achieving sustainable development" Development green technology socio-cultural responsibility Toyota Prius Greenwashing Ford Escape Hybrid 36mpg versus Prius' 60mpg Motorsports Formula 1, Super GT, Le Mans... Fan base Toyota Young Drivers Program Beyond Automobiles Toyota Family Literacy Program Toyota Technological Institute Philanthropy