These managers,whom I call inside-outsiders, can be drawn from the company’s smaller divisions, from international operations, or from staff functions. Charles Pilliod, for example, the CEO who led Goodyear into the radial age, was born and raised in Akron and worked his entire career with Goodyear . But he had spent 29 of his 31 years prior to taking the helm at Goodyear in the company’s international division where he had watched the rapid spread of radials in Europe.