On May 28, 1963 under the leadership of Evers and Tougaloo College Chaplin Edward King, three Tougaloo students, Anne Moody, Memphis Norman, and Pearlena Lewis, sat down at the Woolworth's lunch counter Jackson, Missisippi, in an attempt to integrate it. After Norman was dragged off the stool by a former police officer and kicked repeatedly in the face, the students were soon joined by Freedom Rider and now full-time student at Tougaloo, Joan Trumpauer; Tougaloo professors Lois Chafee and John Salter; Tougaloo student Walter Williams; and Congress of Racial Equality (CORE) activist, George Raymond. For two hours the demonstrators were beaten, sworn at, kicked, splattered with ketchup, and called communists and nigger-lovers. King begged the police to intervene, but they wouldn't because the owner of the store had not asked for help. Only when the white mob began to empty shelves and hurl whatever they could touch at the demonstrators did the owner close the store down. In her autobiography, Coming of Age in Mississippi, Anne Moddy wrote a vivid account of this sit-in.