Consideration of cultural diversity of users and evaluators has
been emphasised by Usability researchers, such as Khaslavsky
(1998), Marcus and Gould (2000), Hertzum and Jacobsen (2001);
Nielsen (1990); and many others. This has become all the more
important as increasingly Usability evaluation and assessment
processes involve experts, evaluators, and users unfamiliar with
each other’s cultural backgrounds (Hertzum & Jacobsen, 2001).