In 2014, BA looked to become more competitive in the short-haul market from London, introducing Day Tripper fares to many European destinations, with prices for return travel on a Saturday or Sunday from £79 return.
2014 saw our busiest summer ever at London City, offering a network of 26 destinations. We introduced new routes to Dublin (flying five times a day), Florence and Rotterdam, along with extra daily flights to Amsterdam, Edinburgh and Zurich, strengthening BA’s position as the largest airline at London City. We also took delivery of three new 98-seat Embraer aircraft, bringing the total number of aircraft at London City to 17.
Also at London City, our business class only service to New York celebrated its fifth birthday, with BA being the only commercial airline to operate a business class-only service between the world’s financial capitals.