From its unlikely origins, Red bull has grown into a massive enterprise. Last year, the company sold 4.2 billion cans of the drink with revenues of more than $5 billion, a16 percent increase over the year before.
As Red Bull’s growth continues, Mateschitz has no in tention of slowing down .In fact, he confesses, he has always been attracted to the idea of creating an independent nation state-the country of red bull.
“The rules would be simple. Nobody tells you what you have to do-only what you don’t have to do.”