Despite taking styling cues from the RAF, there’s nothing truly British about this watch brand. At least… it doesn’t seem that way.
These have been starting to show up on flash-sale sites like GILT and others over the past few months, and now Amazon is starting to sell these direct as well. Aviation inspired with an eye-rollingly high “retail” price, quality can be solid… or… less than. Seems to depend on the model (more on that below). These might be a new competitor for Invicta, Stuhrling, and other brands that make entry-level automatics with cases from the land of “imported.” And who knows, maybe one of those brands actually makes AVI-8 watches… it’s awfully hard to tell.