In the rural areas , there exist old traditional values attachment to person and not principle, belief in things that cannot be proved, relative-like relationship and respect of the elder, and different social status. All these things contradict the very principle of democracy that individuals are parts of a competitive and reasonable system.
As a consequence,people in the rural area,finding it difficult to understand democracy through electing representative, tend to opt for personal acquaintance and relationship or their own immediate interest.