Samsonite, meanwhile, hasn't shied away from using toughness as a lynchpin of its marketing through the years. In fact, the heritage brand launched with print ads in 1910 that showed founders Jesse Shwayder and his business-partner brothers standing on suitcases to show how sturdy they were. It was called the Shwayder Brothers Trunk Company in those days, based in Denver, Colorado, but renamed Samsonite in the ‘60s in a hat tip to the Biblical strongman Samson.
Samsonite, meanwhile, hasn't shied away from using toughness as a lynchpin of its marketing through the years. In fact, the heritage brand launched with print ads in 1910 that showed founders Jesse Shwayder and his business-partner brothers standing on suitcases to show how sturdy they were. It was called the Shwayder Brothers Trunk Company in those days, based in Denver, Colorado, but renamed Samsonite in the ‘60s in a hat tip to the Biblical strongman Samson.
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