Connell and Meyer (2009) echo Figure 4. Film tourism stakeholder map. Source: adapted from Markwick, 2000 42 S. Heitmann Riley and Van Doren’s (1992) claim that film tourism, when comparing it to hallmark events, is of limited duration and limited means of sustaining tourism in destinations due to the limited duration of interest in film, TV and related sites, which results in a disadvantage in strategic planning.