Comparison is a verbal technique which is often employed to mollify the effects of strangeness which and it is achieved by means of simile and metaphor. Elgin argues that metaphor is the most powerful device for changing people’s attitudes. Simile is less absolute than metaphor, is a weaker verbal technique. But it is certain that simile and metaphor are used in order to manage the unfamiliarity of a destination for the tourist, because brochure writers attempt to reduce the effects of strangeness for their clients. I have found comparison by the use of simile and metaphor in a brochure called "Bekonscot" Model Village and Railway, as follows:
This is a nostalgic, affectionate and amusing take on England long gone. But although historically accurate, we’re not like a dull museum. We are for fun’.
‘During the Society existence it has grown in stature and reputation and is now generally regarded as a leading Rose Society in the world’.