Communication objectives: according to your buyer analysis which communication objectives will you apply? (100 words)
Below you can find the four main communication objectives.
Category need: you should use this if you decide to target people that do not yet drink energy drinks. They might know energy drinks but have not thought about using them yet for various reasons. Perhaps Nalu is an energy drink they might choose (also based on your positioning)
Brand awareness: Nalu is new so you have to create awareness. A must for your strategy!
Brand attitude: what do you want your audience think, know, and feel about Nalu (again, this is connected to your positioning)
Brand purchase intention: Do you have ideas about making your audience want to really buy the product. For example free samples, price promotions, etcetera
Communication
Objectives: