Over a history spanning more than 250 years, Faber-Castell has seen its fair share of crises, including wars, hyperinflation and the expropriation of foreign locations. And in the time since the present head took sole charge of the company, there In the pencil sector, with its rich tradition, innovation is rarely a matter of paradigm shifts, but tends rather to be the result of a continual quest for enhancements. German medium-sized businesses, such as Faber-Castell, are characterized by their attention to detail and their perfectionist focus on improvement.