UNIQLO also focus on its customer service at retail stores. It emphasized Japanese style dedicated service, achieving same level of service as exclusive department stores. In the US UNIQLO stores, newly hired employees are sent to stores in Japan for six months and learns UNIQLO’s core values and service style, politeness and efficiency. Moreover, in 2014, UNIQLO created a position of customer satisfaction (CS) store manager who is responsible for maintaining service quality standards at the stores in assigned areas.