Adorno’s aim is to critique identity thinking and the reification of thought and its context. Identity, Adorno argues, is the primary form of ideology ( Adorno 1973 : 148 ), while his dialectical ideology critique bases itself on the consistent sense of non-identity (Adorno 11973 : 5 ) so that no object or state-ment ever remains identical with itself. By making theses insights, Adorno is ahead of his time and prefigures many of the arguments made by poststructuralists. As we shall see, Adorno’s insights are similar to those of Jacques Derrida, and his critique of identity thinking might be compared to Derrida’s critique of presence.