Mobile Order & Pay
In our previous series titled Why Investors Have a Lot Riding on 3Q15 Earnings, we explained, “Mobile Order & Pay is the big story of 2015 in the United States. The service has already been introduced in 600 stores, allowing a customer to place an order in advance and pay for it using their mobile phone. The order can then be picked up from the store later.” So what are the recent developments on this front?
Starbucks has now expanded its Mobile Order & Pay to 3,400 company-operated stores in the United States. It plans to roll it out in all stores in the United States by December.
The following were the key points that Starbucks management stated about Mobile Order & Pay during the call:
Faster service and efficient in-store operations
Shorter lines and reduction in line attrition, meaning fewer people would leave the line without ordering
Improved overall throughput