enterprise image of consumer is one of important clues
that influent consumer to judge the quality of service,
especially when consumer faces new products, important
information will be missing, consumers makes judgment
in the available clues and lack product attributes. In the
market at any time consumers will link company and
products together; this is why many companies apply
brand strategy. when people's product evaluation happens
in situation full of company information, the company
association will become the key framework of evaluation