PRODUCT
DEFINITIONS
Product Item
A specific version of a product, in terms of features/functions, colors and/or size, which is part of one of the product lines of a business.
Product Line
A variety/variance of the same product through changes in features or functions, colors, and size, and is usually presented in collections.
Product Mix
The variety of product lines that a business offers.
Product Range
Encompasses all of the product lines in the business's product mix, which is basically all of the products that a business sells.
TOPSHOP's Product Range
The breadth in Topshop’s product range shown here, are the product mix that Topshop offers. In these categories in the product mix, there are the different product lines, which extend beyond the three listed in this diagram, and shows how Topshop has a great depth in the products they sell.
Potential Marketing Objectives
1. Within Topshop’s product range, there are also different designs that cater to different groups. For example, in Clothing there is a specific product line called Unique, which is more expensive, more designer-like clothing, while there are also product lines that only sell basics, which are more affordable. This price range shows how Topshop’s possible marketing objective is to be accessible to all markets that Topshop targets to - pre-teens, teens, young adults, and adults.
2. Topshop separates their sizes in their clothing, which makes their clothing accessible to different sizes. There are 4 different size ranges in Topshop - Tall, Petite, Maternity, and Mini. The availability of these different sizes shows that Topshop also aims to attract different people of different ages and sizes to buy their products with ease.