Thus , a grater availability of resources and capacities for export activities reduces perceived export barriers in the form of market distances (Cadogan et al..,2012). Second , in mainly exporting firms , market distances usually foster the development of a market-oriented culture, forcing firms to develop information and market strategy systems that fit foreign customer's needs and desires (Navarro et al..,2014). Summarizing, perceived market distances may favor EE if the appropriate mechanisms to overcome them exist (Sousa&Lages , 2011)