8. Showrooming is the practice of examining merchandise in a traditional brick and mortar retail store or other offline setting, and then buying it online, sometimes at a lower price. Online stores often offer lower prices than their brick and mortar counterparts because they do not have the same overhead cost
Yes, I have because
It is normality that if you want to buy the product you want to see the actual product before buying. But the price that they are fix the pricr in stores are more expensive than many online stores. Cause make customer make a choice to see the product in the stores before Then go back to buy online instead.
9. If you were an owner of a physical store, what would you do to cope with this consumer behavior trend?
If I am the owner of a physical store I will start to offer customers free Wi-Fi access in the stores then drive shoppers to my own websites and the website will offer a discount of the product if the consumer buying the product today.