Kellogg’s has major relationships in the tertiary sector. These include the major retail supermarkets such as Tesco and ASDA and some of the wholesale sector such as Makro. Kellogg’s relies on retailers to help them promote a good relationship between the consumer and its products. To drive sales, Kellogg’s is involved in initiatives that help add value for retailers. An example of this is the Shelf Ready Unit that Kellogg’s developed with Tesco. This displays Kellogg’s products easily and effectively. This means that the supermarket uses less staff time (and cost) in setting up a display. The display is attractive and easier for consumers to choose from, increasing turnover for Kellogg’s and Tesco.