Zappos had sincerity and desire to deliver happiness to customer and employees , Zappos not selling just shoes but their give happiness to customer and Zappos their can showing about transparency influence relationships with customers “Most companies have a negative view toward returns, but Zappos’ mentality is the complete opposite. It sees returns as the ability to maintain customer relationships and to increase its profits. Zappos offers a 100% Satisfaction Guaranteed Return Policy. If a customer is not satisfied with a purchase, he or she can return it within 365 days for a full refund”. And Zappos transparency influence relationships with employees , Zappos care for livelihood and feeling of employees “Zappos that is unique is the benefits that it provides to its employees. The company has an extensive health plan, where it pays 100 percent of employee’s medical benefits and on average 85 percent of medical expenses for employees’ dependents. The company also provides employees with dental, vision, and life insurance. Other benefits include a flexible spending account, pre‐paid legal services, a 40 percent employee discount, free lunches and snacks, paid volunteer time, life coaching, and a car pool program”. All of this can showing about Zappos transparency influence relationships with customers and employees .