In certain academic circles, the expanding influence of
"project-based work" has been referred to as the projectification
of society (lessen, 2002; Lundin & Soderholm, 1998;
Midler, 1995; Sydow & Staber, 2002). In essence, this notion
attempts to capture the growing colonisation of all quarters
of life by project-related principles, rules, techniques, and
procedures, aspiring to form a new "iron cage" of project
rationality (Hodgson & Cicmil, 2003).