iPhone & Growth Strategy
1.0, the default), then the company Apple has used the Diversification Strategy (growth strategy with a new business-new products and new market) by cracking the timeline from the computer into a mobile phone, Smartphone, which is in the range of Mobile Smartphones market in a growing trend.
2.0) after Apple iPhone release-to-market. Market penetration strategies or Market Penetration Strategy focusing on hacking, the main market for mobile users, such as the United States of America prior to marketing communications (led by CEO Marketing PR use + Steve chop market penetration. Build brand and reliability, including finding a business partner (Partnership Marketing) with the Network Provider (mobile network operator). The major owner, ... Which got the response is very good and the owner iPhone's Core Value, or punch that meet users ' needs as well, such as the innovative, easy to use App + mountain +. which needs Lifestyle + Entertainment as well.)
3.0) after markets Apple has successfully hometown. It accelerated the market development strategy (Market Development Strategy) by expands to new markets (New Market), such as expanding the country new potential markets in Asia and Europe, is using the iPhone with original products that proved successful in the USA market.
4.0) and came to this current range ... that Apple pioneered Development Product strategy highlighted by an ongoing new product we'll see from iPhone 4, iPhone 5 and 6 with the latest iPhone version even more special ... Which of these products. When released, it will have fans around the world anxiously wait to buy