This study investigates the factors influencing consumers’ preferences
of eating out and restaurant foodservices through a primary
survey of 618 urban respondents, interviewed personally through a
structured questionnaire, in six districts of Uttar Pradesh (India).
The majority of the respondents reported eating out once in a
month. They primarily dined out with friends or family members on
holidays or special occasions. The difference in consumers’ preferences
for eating out has been analyzed for family and fast food
style restaurants using Chi-square test. Logistic regression analysis
indicates that the preference for eating out is significantly
more prominent among those who are younger (`. 15,000 per month).
This article also discusses the implications of eating-out choices for
the promotion and development of restaurant industry.