downtown LA. The sun is blazing and tall sky scrapers fill the skyline. Amongst these beasts of buildings we see a new skyscraper currently under construction. Cranes whir around it and its metal and concrete skeleton looks beautiful against the bluest sky. The walls are not yet built and we see right through the building.This is where we meet Charlie who is a construction worker. He is currently working on the interior of this huge development about 20 floors up. Charlie is wearing a yellow hard hat. He is no softie.
VO: Charlie saved money at MoneySuperMarket and now he feels EPIC.
Charlie takes off his gloves and with a glint in his eye walks towards a metal construction pole in the centre of the floor. The floor beneath his feet is sturdy raw concrete, as is the ceiling above. He jumps up on the pole with ease and begins to pole dance.
He coils his legs around it and holds one arm dramatically out. His legs then ping out spread-eagled as he twists down again. We see beautiful birds fly past the edge of the wall-less building. He performs with agility and charisma. It funny and wonderful at the same time.
The Californian sun shines through the gaps in the concrete and creates beautiful shadows on the floor where Charlie is dancing. Its as through he is in a dark club somewhere with spot lights shining on him.
His colleagues look on amazed and wolf whistle at him.
We see Charlie dancing silhouetted against the bright sky and see tops of other tall buildings through the wall-less building.
His face is intense, evocative even. He dances across the floor to another pole a few metres away and he pulls himself up again and performs another manoeuvre with extreme sass.
Charlie throws his head back and drops down the pole a little before catching himself by gripping the pole hard between his thighs. One arm drapes elegantly over his shoulder his fingers in the dust.
We see the Rock as a builder hard hat and all also working on the building. He turns to Charlie and delivers the line:
Oh Charlie you are soooo MoneySuperMarket