study on cross-border trade have been conducted for the USA and Europe. however, no such study have been conducted for ASEAN. as such, this study is conducted to identify the factors that inhibit free trade and underpin some of the major cause of the lack of trade friendliness in logistics services among ASEAN member countries. Through the semi structured interviews of 35 senior managers the leading logistics services providers and associated firms, this study study identifies major inhibitor to free trade ASEAN.